Indian companies innovating for consumers

http://economictimes.indiatimes.com/quickiearticleshow/6146364.cms



What is common among Minute Maid Nimbu Fresh, Gillette Vector Plus, Ford Figo and Tata Swach Purifier ? It’s not hard to guess. All these products have been developed keeping the Indian consumers at the centre of the process.

For decades, we have been talking about concepts such as customer-centricity and market orientation, but these concepts existed in the books. But in the last few years, we have had many examples of companies developing products keeping in mind the specific needs of the Indian consumers.